Brand Promise


Core Collective is committed to growing centres of excellence where the best fitness and wellness professionals collaborate to deliver better service and results for our customers, all under one roof. 

We help our partners grow by providing best-in-class support services and facilities, and by fostering collaboration and professional development opportunities. Our curated community of partners is united by shared values that we live each day, which are centred around delivering the best customer experience for our members.

Our Vision


To transform Core Collective from a local fitness and wellness business into the leading global fitness and wellness provider and home to a diverse community of top professionals, fostering collaboration for healthier and happier lives. 


our philosophy


Achieve your full potential. Core Collective gives you the power to control your destiny. 


There is strength in unity. Core Collective facilitates cross-sharing of knowledge and expertise to help you improve and become the best version of yourself. 


By getting the fundamentals right, we set the foundation for a life we hope to have. Life is about getting stronger. Change is in our hands.


We understand your needs and goals. Success to Core Collective means helping you achieve your aspirations to lead a happier and healthier life.


Aurum is a space and business innovator with a focus on the future of people. It is the core of a trusted network of communities — creating opportunities across diverse industries for businesses, professionals and individuals seeking growth in Singapore and beyond. Through an integrated lifestyle-led approach to Life, Work & Wellness, Aurum’s various businesses include Aurum Land, Aurum Investments, Found8 and Core Collective.