Without it, blog articles become a dead-end for readers. With it, readers know where they are, where they should go, and what they should do next. Read on to find out why CTAs are a crucial element to your blog articles.

What is a call to action?

A call to action (CTA) is a marketing term used to describe buttons, forms or text that invite your readers or viewers to take a certain action. There’s an endless number of outcomes that you can intentionally create your CTAs to lead to. This includes driving traffic to another landing page, downloadable content, or even a transactional page on your website.

Why do we need them?

Drive Traffic To Other Parts of Your Website 

If you write valuable and topical articles that new people can actively search for and stumble upon, your CTA can then drive this traffic into different parts of your website. It’s the perfect opportunity to build brand awareness. 

Improve Shareability  

Going viral is one way to get people to know who you are and what you do, but going viral relies partially on luck too. What you do have control over, however, is creating quality content that people will value enough to want to share with their friends. By adding CTAs that allow readers to easily share content, you can spread the word about your brand and business. 

Generate Leads 

CTAs are a critical component of the lead generation process. By using lead capture forms in the form of downloadable hooks or getting people to subscribe to your newsletter, your CTA is a source of new leads for you and your business. In writing content that is specific to your particular product and service offering, the leads you generate from these CTAs are most likely going to be qualified leads who are more likely to convert to become your customers. 

Boost Event Sign-Ups 

If hosting events are part of your marketing strategy, creating articles that are relevant to the topic of your event (without giving away too much about the event) can help attract a specific type of audience and then drive ticket sales or registrations through a CTA. 

An example of a CTA for an article titled "Insomnia vs Sleep Deprivation – What's The Difference And Why Is It Important To Know?" driving traffic towards the event's registration page.  

Drive Sales

If you have a page where people can make transactions to purchase your products, you can use your CTA to drive traffic towards it. Are you a boxing fitness studio selling group class packages to your boxing fitness classes? Write an article on the many benefits of boxing and include a CTA to get people to buy a package and sign up for one of your classes. 

Core Collective is building centres of excellence where the top fitness and wellness professionals collaborate to deliver better service and results for our customers, all under one roof.

We help fitness and wellness professionals and businesses grow by providing best-in-class support services and facilities and by fostering collaboration and professional development opportunities.