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You Were Created To Move

The biggest difference between a sedentary lifestyle and an active lifestyle is primarily the awareness of this fact - your body was created to move! Our entire neuromusculoskeletal frame was built and designed for movement. If we are not moving the right ways and right amounts, then we are basically living our lives against the template from which our bodies are programmed.

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How Content Marketing Can Improve Fitness & Wellness Businesses

How is content marketing different from all the other types of marketing? It helps to think of content marketing as a smarter, more surgical discipline than traditional marketing. Traditional marketers lacked nuanced tools, so they just threw everything up against the wall and hoped something would stick. That approach basically amounted to using a blunt object instead of a scalpel to perform surgery. No matter how brilliant the campaign, if it never reached the right audience, it could only be so effective.

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