Jason Calina, founder of Fit Pound, has always had a deep passion for fitness. From a young age, sports and physical activity captivated him, eventually steering him toward a successful career in personal training. With 14 years of experience, Jason’s journey from nursing to launching his own brand is a testament to his dedication and vision.
A Shift from Nursing to Personal Training
Today, Fit Pound boasts ten members and continues to grow.
Before venturing into the fitness world, Jason spent a year in nursing. However, his true passion lay elsewhere. The pull toward personal training was strong, and soon he made the leap. Like many trainers, Jason started in a commercial gym, but his ambitions were larger. He envisioned a team of personal trainers dedicated to helping clients reach their fitness goals.
In 2021, Jason founded Fit Pound. What began as a solo venture quickly expanded as his client base grew, leading Jason to hire additional trainers. Today, Fit Pound boasts a team of ten members and continues to thrive.
Core Collective: A Partner in Growth
Fit Pound’s growth is closely tied to its partnership with Core Collective. As a homegrown brand within Core Collective, Jason found the support and resources necessary to scale his business. The well-equipped gym spaces at Core Collective enabled Fit Pound to deliver top-tier training experiences. Additionally, Core Collective’s marketing and business support have helped increase the brand’s reach, attract new clients, and expand its presence.
One of the key factors that Jason values is accessibility. The accessibility of Core Collective’s Anson location, just five minutes from Tanjong Pagar MRT, is also a huge advantage. Clients appreciate the convenience of minimal travel time, allowing them to focus on their fitness goals.
Overcoming Business Challenges
Running a personal training business comes with challenges—fierce competition, seasonal clients, and a niche market. Despite these hurdles, Jason is confident in the sustainability of Fit Pound. He believes that personal training is relationship-driven. By fostering strong client relationships and delivering results, he ensures long-term client loyalty.
Inspiring the Next Generation
One of Jason’s most fulfilling experiences as a business owner is seeing young trainers walk through the door with the same enthusiasm he had. Mentoring the next generation reminds him of why he started Fit Pound: to inspire and help others achieve their fitness goals.
Looking Ahead: The Future of Fit Pound
Jason, founder of Fit Pound is always looking ahead for the brand, “You will always feel that you’ve never done enough, there’s always something that you want to do more or improve on.”
Jason is always striving to improve and evolve Fit Pound. He recently hired a dedicated marketing lead to elevate the brand’s presence and keep pace with industry trends. In his words, “You will always feel like you’ve never done enough; there’s always something more you can do or improve on.”
Advice for Aspiring Entrepreneurs
Jason’s advice to aspiring entrepreneurs is simple: “Just go for it.” He believes that if you have the passion and drive, you need to take the risk and follow your instincts. As he puts it, entrepreneurs are driven by a gut feeling—a desire to do something that won’t let them rest until it’s done. Jason followed his heart, and it led him to where he is today, the founder of a thriving personal training brand.
With a commitment to fitness and a clear vision for the future, Jason Calina and Fit Pound are set to achieve even greater heights.
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