How is content marketing different from all the other types of marketing? It helps to think of content marketing as a smarter, more surgical discipline than traditional marketing. Traditional marketers lacked nuanced tools, so they just threw everything up against the wall and hoped something would stick. That approach basically amounted to using a blunt object instead of a scalpel to perform surgery. No matter how brilliant the campaign, if it never reached the right audience, it could only be so effective.

Lower back pain occurs more often than one might think. While one might associate lower back pain with the elderly and old age, it can occur in people of all ages. 

The use of electrical muscle stimulation (EMS), which is the elicitation of muscle contraction using electrical impulses, has been around for many years. Recent advancements in these technologies have gained an increasing amount of attention due to their potential to improve muscle function, augment and optimise the training performance of athletes, and sculpt the physiques of healthy individuals alike.

Body fat accumulates when an individual consumes a number of calories that are more than what they expend. The excess amount of calories is then converted to fat and stored by the body. Energy balance refers to the number of calories consumed versus the number of calories expended by an individual.

Have you ever marvelled at great marketing strategies and practices and wondered where you could learn something similar to improve your business? With the trend of online learning growing steadily over the past decade and exploding in popularity during the COVID-19 pandemic, the plethora of online courses has continued to grow, with many of them being completely free. 

 The mere mention of the word “cancer” alone can bring immense feelings of unease. But for a well-known disease that’s heavily feared, many are highly unaware of the root causes of it that can be avoided or prevented. 

One of the recent additions to Core Collective’s suite of wellness services is Infrared Sauna at Core Collective - Singapore’s first dedicated private infrared sauna studio. 

It’s every Nutritionist’s mantra, “Eat more broccoli”. Touted for its health-promoting benefits and a reduction of chronic diseases, broccoli and its breakdown constituent sulforaphane have been studied immensely as being “plant medicine”.

The next time you scroll through your feed on social media, notice how only specific kinds of posts will stand out enough for you to stop and look at it. Everyday, businesses are competing against thousands of other businesses for the attention of their followers on social media platforms. What this means for you as a business owner, is that aside from generating social media posts that are strong in terms of the content it conveys, creating ones that are visually appealing is equally as important. 

Sitting has been branded the “new smoking” for its supposed health risks, and for those of you who spend most of your days sedentary, you've probably experienced debilitating problems such as neck, shoulder and back aches that it causes.