Setting Up Google Analytics for your Business

While the Google Analytics software itself can already be quite intimidating, we’ve also found is that getting a website properly connected to Google Analytics is not as easy as it sounds. However, regardless of what type of business, it is worth it.

Below are step-by-step instructions for setting up your Google Analytics account. 

The first thing you’ll need to do is create your Google Analytics account. To do that, follow these steps, which assume that you already have a Google account from Gmail, Google Calendar, or any other Google service.

Google Analytics Account Setup

1. Go to Google Analytics at https://www.google.com/analytics/ (bookmark this page)
2. Sign in using your Google account
3. Click on “Admin” on the top nav bar. It’s the far-right menu item.
   
   
4. On the left side menu, click on “Create new account.”
   
5. On the resulting page, there is a simple form to complete. Enter the following info:
   – Account Name (this name is what you’ll call this particular account, e.g., “Atlanta Tech Blogs”)
   – The complete website URL, e.g., http://www.atlantatechblogs.com/
   – Choose an industry category, your country, and your time zone.
6. Agree (or not) to the opt-in choices at the bottom.
7. Click the “Get Tracking ID” button.
8. Copy, paste and save this code, which looks something like UA-12345678-9. You will need it to complete the connection to each of the blog platforms.

At this point, you are ready to connect your blog or website to Google Analytics.

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