The holiday season more than a time for celebration and relaxation—it’s also a prime opportunity for fitness and wellness professionals to engage their audience, boost their brand, and promote their services. With people looking for ways to stay healthy amidst the indulgence and stress of the holidays, creating targeted, festive social media content can keep your brand top of mind. Whether you're offering seasonal workout challenges, wellness tips, or special promotions, tapping into the holiday spirit is a powerful way to drive engagement and grow your business during this busy time of year.

Jason Calina, founder of Fit Pound, has always had a deep passion for fitness. From a young age, sports and physical activity captivated him, eventually steering him toward a successful career in personal training. With 14 years of experience, Jason’s journey from nursing to launching his own brand is a testament to his dedication and vision.

In today’s digital age, social media is one of the most powerful tools for building a brand and growing a fitness business. Whether you’re an independent personal trainer or a gym owner, social media offers direct access to your target audience, allowing you to build relationships, inspire loyalty, and showcase your expertise. By leveraging platforms like Instagram, Facebook, LinkedIn, and TikTok, entrepreneurs can build strong customer relationships, increase brand visibility, and drive business growth. Success on social media requires more than just posting content; it involves a strategic approach that aligns with your business goals and resonates with your target audience. Here’s how you can effectively use social media to grow your fitness business.

As a wellness entrepreneur, managing your finances effectively is key to building a sustainable and successful business. With the dynamic nature of the wellness industry, maintaining a solid financial foundation can help you stay agile, plan for growth, and weather unexpected challenges. Whether you're a seasoned professional or just starting out, here are some essential financial management tips to guide you on your journey.

Beyond the walls of Core Clinic, where he deals with the complexities of the human mind as a psychiatrist, Dr. Lui Yit Shiang embraces a world filled with diverse passions and pursuits. While his dedication to psychiatry is well-known, few are aware of the vibrant life he leads outside his professional practice.

In the competitive world of fitness where client satisfaction and service quality are paramount, having a standout team can make all the difference between a successful business and one that struggles to keep up. Building a winning team goes beyond simply hiring skilled professionals; it involves creating a cohesive unit that shares your vision, complements each other's strengths, and works together seamlessly to drive your business forward. Let's explore essential strategies for assembling, nurturing, and retaining a high-performing team that will elevate your fitness business to new heights.

Meet Angie Seow, founder of Activation Pilates and an experienced Pilates instructor with over a decade of teaching experience. Angie is an incredible mompreneur of two daughters, who has forged strength, balance, and success both on the Reformer and in life. Looking at her cheerful smile, you would never imagine what she has endured a couple of years ago.

Creating a functional and inviting wellness space can greatly enhance your well-being and client experience. Thoughtful and practical design is key. Here’s how to create a wellness environment that promotes functionality and comfort.

Meet Cheah Boon Chong and Evy Bellina, co-founders of OMNI and also one of the longest-standing residents at Core Collective. In this exclusive Q&A, they reflect on their journey, from the spark of inspiration that led to founding OMNI, to their mission of fostering strength and wellness in their community.

The fitness and wellness industry offers professionals a spectrum of career paths, from working at commercial gyms to venturing into freelance or starting their own businesses. Making the shift requires careful consideration of various factors. Here’s how to determine if becoming a freelancer or becoming your own business owner is the right move for you.