As an entrepreneur, one of the most important investments I make is in my own learning. Having spent a year running a content marketing consultancy, I’ve learned more than I ever would have imagined about my clients’ pain points, the legalities of growing a new venture, and even accounting.

While the Google Analytics software itself can already be quite intimidating, we’ve also found is that getting a website properly connected to Google Analytics is not as easy as it sounds. However, regardless of what type of business, it is worth it.

A recent University of Phoenix survey showed that 63% of 20-somethings have a strong desire to start a business. That’s a great first step: desire. But what else does it take to start a sustainable business? 

Whether you’re a business owner that’s ready to begin marketing your product or service online, or you’re a marketer looking for guidance on how to develop a comprehensive digital marketing strategy, this guide is for you.

How is content marketing different from all the other types of marketing? It helps to think of content marketing as a smarter, more surgical discipline than traditional marketing. Traditional marketers lacked nuanced tools, so they just threw everything up against the wall and hoped something would stick. That approach basically amounted to using a blunt object instead of a scalpel to perform surgery. No matter how brilliant the campaign, if it never reached the right audience, it could only be so effective.

Have you ever marvelled at great marketing strategies and practices and wondered where you could learn something similar to improve your business? With the trend of online learning growing steadily over the past decade and exploding in popularity during the COVID-19 pandemic, the plethora of online courses has continued to grow, with many of them being completely free. 

Most will associate coworking spaces with hot desks, meeting rooms and lounge areas inhabited by dynamic entrepreneurs.

The next time you scroll through your feed on social media, notice how only specific kinds of posts will stand out enough for you to stop and look at it. Everyday, businesses are competing against thousands of other businesses for the attention of their followers on social media platforms. What this means for you as a business owner, is that aside from generating social media posts that are strong in terms of the content it conveys, creating ones that are visually appealing is equally as important. 

According to a survey conducted by Orbit Media Studios, bloggers as of 2020, spend an average of 3 hours and 55 minutes writing a single blog article. And remember, this doesn’t take into consideration the time and resources also needed to plan, research, format, create images, or promote that article. 

You’ve come up with the perfect name, vision and personality for your up and coming brand, and now it’s time to create a logo to embody it. Your logo is an incredibly important aspect of building your brand because it’s the visual component that the public will come to know, for as long as your brand exists.