Often many small business owners will neglect building a social media presence for their business, claiming that they don’t have the bandwidth, time, money or energy to make it worthwhile.
As the saying goes, "when you open your mouth, you put your business in ‘da streets". So, on a personal level, whatever comes out of your mouth reveals something about your identity and what kind of person you are.
Content marketing is a strategic marketing approach that focuses primarily on delivering valuable and relevant information in order to educate and build relationships with potential leads and existing customers. Ultimately, it drives profitable customer action allowing businesses to attract and retain a clearly defined target audience.