What Should Matter More to Personal Trainers Than Social Media Popularity

Chase Value Not Likes, with Jordan Syatt - PT COREntrepreneur Podcast 

You’ve got the website. It’s filled to the brim with 3rd-party content, advertisements, and referral links. Somewhere on every page is a shirtless photo of yours truly, as if to say “You too can look like me, just sign up.” Now all you have to do is wait for the people, and their money, to start flowing in. You’ve got this online fitness thing down lock, stock, and barrel.


Don’t make the mistake of confusing ‘likes’ and page views for actual effectiveness. Personal trainers are supposed to help people, not win popularity contests. The rapidly emerging field of online training has huge potential to make fitness both more accessible and cost-effective. But that potential is frequently abused by way of self-promotion and get-rich-quick schemes.

Our guest today, Jordan Syatt, is one trainer who is doing online fitness the right way, by putting aside his own ego and offering his clients effective, personalized programs.

“You need to focus on helping people, not being like ‘hey look at me!’ That’s the difference. People don’t care about you, people care about how much you care about them.”

- Jordan Syatt

About Jordan Syatt

Jordan Syatt is the owner and head coach of Syatt Fitness, a web-based training company catering to clients of all ages and backgrounds. Jordan has a long history in the fitness industry, starting his career as a personal trainer at the age of 14 and later completing a Bachelor’s in Health & Behavior Science. He is one of only a handful of people to deadlift 4x his body weight and is a 5 time World Record Powerlifter.

Nowadays, Jordan shares his insights and experience through as well as on Instagram and Facebook. Along with providing hundreds of online fitness articles in plain English, Jordan stays in daily contact with his clients through social media and email, ultimately holding them more accountable and building stronger relationships than with conventional training.

Show Highlights

• Why the best program is the one that can be followed consistently.

• Where trainers fail with social media, and how to shift the focus from ‘I’ to ‘you.’

• Why online popularity is a poor gauge of actual impact and effectiveness.

• Why the psychology of decision-making and motivation is essential for trainers.

• How to find a balance between your own fitness and the growth of your business.

• “Doing the right thing is always the right thing.” Why making a quick buck through false promises never works in the long-run.

“But first you need to be honest with yourself and aware of how you're coming across… If all you're doing is selfies and that stuff and you are not getting more business, then clearly you are not making the difference that you think you are.”

- Jordan Syatt

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Next Episode 

Want to hear an episode with someone else who believes it’s not what you know, it’s who you know? Listen to our next episode with Bill Cates where we discuss why confidence, not aggression or arrogance, is key to selling your brand and how nurturing ‘centers of influence’ leads to reciprocal referrals! 

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